As hundreds of thousands of new students take their first steps into uni life, we give you the opportunity to engage them right from the start!

When is Freshers?

Fresher’s covers the first few weeks of term time. While it is different depending on the university, the Freshers period begins in mid-September and runs until early October

Why target students during Freshers?

Nearly all of the 2.8 million UK uni students will be returning from their hometowns. As an audience they’re motivated, upwardly mobile and concentrated in central locations. That gives brands and marketers and excellent opportunity to engage & excite them.

What are the opportunities?

Freshers fairs are the largest events in the uni calendar and give the chance to bring interesting fun events, distribute samples, generate sign ups or downloads and more. Outside of freshers fairs, there are opportunities to run out of home ads, sponsor early club nights, and drop product through guerilla sampling.