Knock down coconuts just like you can knock money off your shop as a Co-op member
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The brief.
Promote Co-op membership to students and raise awareness of their 10% student discount
What we did.
We stacked crates to create a makeshift Coconut Shy and took it to freshers fairs around the UK.Â
Students were asked to pay £1 to become a Co-op member and tasked with knocking down as many coconuts as they could in the 1 minute time limit meanwhile our brilliant promo team let them know about all the benefits of membership.
The results.
3 Freshers FairsÂ
10k interactionsÂ
Over 1,000 new Co-op members
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