TikTok SEO workshop (Weds 7th, 1pm)
In July a senior VP in Silicon Valley made some rather large waves when he suggested that TikTok was becoming a more popular search engine than Google. The company that exec worked for? Err, Google.
People in PR love to predict the death of something. It makes for a great thought piece, after all.
We don’t think Google is dying.
But there’s a clear trend that the era where there was only one serious search engine in the Western World is coming to an end. And – like any trend online – it’ll be driven by Gen Z.
In this session, we’ll talk through the fundamentals of optimising your content for search on TikTok, covering topics such as:
- What types of products and services are Gen Z more likely to use TikTok to search for?
- What type of content ranks well?
- What are the basic skillsets you and your team need to dominate search position on TikTok?