Focus Group: TikTok and the Rise of Solo Travel Influencers

How is TikTok empowering solo travel?

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Join us as we explore the rising popularity of solo travel content on TikTok and how it fearlessly inspires Gen-Z to embark on their adventures. 

This session will give you the opportunity to hear directly from Gen-Z on how they are using TikTok to plan for their next solo adventure:

• Do they trust solo travel advice from influencers?
• What role does the TikTok solo travel community play in their decision making?
• What is their onward journey when they find a destination they want to know more about?

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Tuesday 15th August

Time: 11am

There is limited space with just three brand spots available per focus group. Please register your interest by emailing liveseries@hypecollective.co.uk and one of the team will be in touch!

This event is a collaboration between Hype Collective and our parent agency Bulla Co.

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