Parents As Influencers: The Research


Agency News

The Scoop

Parents As Influencers: The Research

Today we are really proud to release our latest research Parents As Influencers, in partnership with Springpod.

Together we sought out to better understand the role parents have in their children’s career decisions.

This is the culmination of a three month research project which included:

  • Two industry focus groups with leading early careers employers like EY, Microsoft and NatWest Markets.
  • Survey with 500+ parents.
  • Survey with 600+ young people.
  • Deep dive interviews with 10 parents.

I think you’ll agree, the findings are fascinating. You can read the report here.

If you are interested in hearing more, tomorrow (Tues 14th, July) we are hosting a discussion at 2pm about the research. This will include a student and industry panel that will be sharing their reaction. You can register here.