Focus Group: Subscriptions - How To Win The Hearts Of Gen-Z

Did you know that almost half of Millennials have four or more subscriptions, far more than any other generation?

‍

Yet, as a consumer, there has never been so many choices or accessibility to brands, so how can subscription companies win the hearts of Gen-Z? We want to find out.

This session will give you the opportunity to hear directly from Gen-Z on how brands can differentiate themselves amongst the noise:

• If they’ve been influenced by social media to purchase a subscription
• The weight they give to reviews and recommendations from influencers when considering a new subscription
• The advice would they suggest to brands to better engage with Gen-Z

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Tuesday 5th September

Time: 11am

There is limited space with just three brand spots available per focus group. Please register your interest by emailing liveseries@hypecollective.co.uk and one of the team will be in touch!

This event is a collaboration between Hype Collective and our parent agency Bulla Co.

‍

‍