Focus Group: Subscriptions - How To Win The Hearts Of Gen-Z
Did you know that almost half of Millennials have four or more subscriptions, far more than any other generation?
Yet, as a consumer, there has never been so many choices or accessibility to brands, so how can subscription companies win the hearts of Gen-Z? We want to find out.
This session will give you the opportunity to hear directly from Gen-Z on how brands can differentiate themselves amongst the noise:
- If they’ve been influenced by social media to purchase a subscription
- The weight they give to reviews and recommendations from influencers when considering a new subscription
- The advice would they suggest to brands to better engage with Gen-Z
Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.
Date: Tuesday 5th September
There is limited space with just three brand spots available per focus group. Please register your interest by emailing email@example.com and one of the team will be in touch!
This event is a collaboration between Hype Collective and our parent agency Bulla Co.