Focus Group: Subscriptions - How To Win The Hearts Of Gen-Z


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Focus Group: Subscriptions - How To Win The Hearts Of Gen-Z

Did you know that almost half of Millennials have four or more subscriptions, far more than any other generation?

Yet, as a consumer, there has never been so many choices or accessibility to brands, so how can subscription companies win the hearts of Gen-Z? We want to find out.

This session will give you the opportunity to hear directly from Gen-Z on how brands can differentiate themselves amongst the noise:

  • If they’ve been influenced by social media to purchase a subscription
  • The weight they give to reviews and recommendations from influencers when considering a new subscription
  • The advice would they suggest to brands to better engage with Gen-Z

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Tuesday 5th September

Time: 11am

There is limited space with just three brand spots available per focus group. Please register your interest by emailing and one of the team will be in touch!

This event is a collaboration between Hype Collective and our parent agency Bulla Co.