Live Focus Group: Searching courses on TikTok?

University marketing folk - will you need a TikTok SEO strategy in place for clearing?

We know that TikTok is the go to search engine for Gen Z to find a new lunch spot - but are they searching big life decisions on the platform too?!

Join us for an interactive Live Focus Group where you'll hear directly from current students on how they use TikTok to research and choose their courses. We'll cover topics like:

• What kind of TikTok content do they find most helpful when researching universities?
• How can you use TikTok to engage with potential students and build your brand?
• What makes them choose one university or course over another on TikTok?
• How they think the search journey will look around clearing?

Our Hype Collective team will be on hand to lead the discussion and ask the big questions, but we also want to hear from you! This is your chance to get direct feedback from the people who matter most – your target audience.

The event will take place on Tuesday, 6th June at 11am. We have limited spaces available, with just three spots for universities to join our focus group. To secure your spot, please email liveseries@hypecollective.co.uk and one of our team members will be in touch with further details.

Don't miss out on this opportunity to learn from the experts – your future students on TikTok!

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