Live Focus Group: Gen-Z: luxury consumers or too skint?


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Live Focus Group: Gen-Z: luxury consumers or too skint?

Baked beans, pot noodles and knock-off vodka brands.

When you think of students you don't tend to think of luxury brands. But have these stereotypes expired? Student behaviour has changed when it comes to drinking, social issues and their digital footprints - does this mean their approach to luxury has changed too? We want to find out.

Our Live Focus Group series is a chance for a select group of brands to ask our student network questions directly. It's completely free to attend, dial in for an hour and listen in. We'll lead the questions, but feel free to chip in. As a steer a few questions we have are:

  • What luxury purchases have you made over the last 12 months? What inspired that?
  • What do you consider luxury?
  • Where do you look for luxury products? Does this differ from value items?

Date: Tuesday 1st August

Time: 11am

There is limited space with just three brand spots available per focus group. Please register your interest by emailing and one of the team will be in touch!

This event is a collaboration between Hype Collective and our parent agency Bulla Co.