Live focus group: Drivers of TikTok Search

We are inviting a very select group of brands to join us for a live focus group to uncover:

• Why are Gen Z using TikTok for search?
• What products and services are they likely to use TikTok for over Google?
• What are the specific search terms they are using?

We’ll be starting off with the three sectors that we know Gen Z are most likely to be searching out recommendations for on TikTok:

• Fashion & Beauty – 16th November
• Travel – 23rd November
• Entertainment – 30th November

To attend just pop your details in below and we’ll share the details. There is only space for 3 brands per focus group.