Focus Group: How To Build A Community Around Your Brand: Freshers Week Edition
What can brands do to build a community that goes beyond just Fresher’s Week?
We want to find out.
During Fresher’s Week, students are surrounded by countless brands, but only a few leave a lasting impression all-year-round.
This session will give you the opportunity to hear directly from Gen-Z on how brands can differentiate themselves amongst the noise:
- How important is it for brands to involve students in the marketing campaign process?
- What types of rewards or incentives would encourage them to become a vocal advocate for a brand?
- What improvements would they suggest to brands to better connect with the student community?
Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.
Date: Tuesday 22nd August
There is limited space with just three brand spots available per focus group. Please register your interest by emailing firstname.lastname@example.org and one of the team will be in touch!
This event is a collaboration between Hype Collective and our parent agency Bulla Co.