Focus Group: How To Build A Community Around Your Brand: Freshers Week Edition

What can brands do to build a community that goes beyond just Fresher’s Week?

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We want to find out.

During Fresher’s Week, students are surrounded by countless brands, but only a few leave a lasting impression all-year-round.

This session will give you the opportunity to hear directly from Gen-Z on how brands can differentiate themselves amongst the noise:

• How important is it for brands to involve students in the marketing campaign process?
• What types of rewards or incentives would encourage them to become a vocal advocate for a brand? 
• What improvements would they suggest to brands to better connect with the student community?

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Tuesday 22nd August

Time: 11am

There is limited space with just three brand spots available per focus group. Please register your interest by emailing liveseries@hypecollective.co.uk and one of the team will be in touch!

This event is a collaboration between Hype Collective and our parent agency Bulla Co.

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