Gen Z influencer agency, Bulla Co announces acquisition of student marketing specialists, Hype Collective 


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Gen Z influencer agency, Bulla Co announces acquisition of student marketing specialists, Hype Collective 

The two agencies unite strengths in brand identity and tech, to transform influencer marketing, student engagement, and experiential.

19 June 2023: LONDON, United Kingdom - Bulla Co, an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round, has acquired Hype Collective, a leading student marketing specialists. The acquisition will bring together the expertise and resources of both companies, allowing for enhanced services and expanded growth opportunities.


Bulla Co’s value proposition lies in using their own proprietary technology to deliver influencer campaigns at scale and their acquisition of Hype Collective, who have world class experiential expertise will enable them to leverage the agency for exponential growth. This partnership will create a powerful force in the industry by driving creative social-led campaigns that humanise and ingrain brands in youth culture. The deal will bring a new era of possibilities with unparalleled opportunities for clients and creators.

Bulla Co has made significant investments in technology in the past year, most notably their powerful social-led influencer platform.  Their proprietary tech merges social data and intelligence, offering brands unrivalled transparency around Gen Z influencing campaigns which in turn yields a far more cost-effective and highly efficient client offering.


Hype Collective, founded in 2017, quickly emerged as a leader in the experiential marketing industry. Boasting an impressive portfolio and a strong brand presence, Hype Collective has solidified its reputation by delivering exceptional results for esteemed clients such as Warner Bros. Entertainment, Co-op & Deliveroo.


Joshua Roche, CEO and Founder at Bulla Co said:  “We are thrilled to announce the acquisition of Hype Collective. This strategic move is a testament to our commitment to establishing market leadership and maximising client success and satisfaction. By combining our strengths, expertise, and resources, we aim to shape the future of influencer marketing and experiential to deliver ground-breaking strategies that push the boundaries of creativity.

We welcome their highly experienced team to Bulla Co and together, we are going to create powerful campaigns that humanise and ingrain brands within youth culture.”

Simon Lucey, Managing Director at Hype Collective said: “I'm incredibly excited that Hype Collective will be joining forces with Bulla. I've watched from the sides in awe of their rapid growth powered by a smart team and innovative technology. Together we'll be able to offer a broader range of services, guaranteeing better results, whilst retaining our specialist expertise in the student space.”


The two companies will continue to operate as separate brands but with shared resources and an independent services framework. This collaborative approach will ensure clients receive the best of both worlds, benefitting from the combined strengths and capabilities of Bulla Co and Hype Collective.

This acquisition will enable The Family, previous owners of Hype Collective,  to fuel the growth of the rest of its portfolio, which includes Hard Numbers, a performance-driven marketing and communications consultancy, focused on delivering ROI and Magic Digits, a management accounting firm built for the creative services sector. By divesting Hype Collective, The Family plans to focus on nurturing other ventures within its expanding ecosystem.

The specific financial terms of the acquisition will not be disclosed to the public. The acquisition will come into effect on June 19th, 2023. Hype Collective and Bulla Co will work collaboratively to ensure a seamless transition for employees, clients, and stakeholders.