Focus Group: Travel x TT: Jet-setting On A Budget


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Focus Group: Travel x TT: Jet-setting On A Budget

Sun, sea and jet-setting for less…

When it comes to travel, a recent report found that Gen-Z places the most emphasis on value for money (47%) and cheap flights (45%) when choosing a destination. Yet, a limited budget doesn’t stop them from exploring the world!

So how can brands inspire new adventures? We want to find out.

This session will give you the opportunity to hear directly from Gen-Z on how brands can stand out on TT & Instagram:

  • The actions they typically take in the budget travel planning process
  • How likely they are to book a budget holiday based on the recomendation of an influencer 
  • The advice they’d suggest to the travel industry to better engage with Gen-Z

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Tuesday 19th September

Time: 11am

There is limited space with just three brand spots available per focus group. Please register your interest by emailing and one of the team will be in touch!

This event is a collaboration between Hype Collective and our parent agency Bulla Co.