Focus Group: TikTok - The Search Engine For Graduate Opportunities?


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Focus Group: TikTok - The Search Engine For Graduate Opportunities?

Searches for #CareerTok are on the rise and only growing in popularity...

Combine this with the statistic that 40% of Gen-Z prefer to search on TikTok and Instagram over Google, it’s no surprise that graduate recruiters are turning to TikTok to advertise new opportunities.

This session will give you the opportunity to hear directly from Gen-Z on how graduate employers can stand out:

  • The types of content on TikTok that have been most influential in guiding their career decisions
  • How likely they are to trust advice from influencers when considering graduate opportunities
  • The advice they suggest to graduate employers to better engage with Gen-Z

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Tuesday 31st October

Time: 11am

There is limited space available per focus group. Please register your interest by emailing and one of the team will be in touch!

This event is a collaboration between Hype Collective and our parent agency Bulla Co.