Focus Group: Generation Green: How Plant-Based FMCG Brands Can Capture Gen-Z's Attention

It’s been said that Gen-Z are going crazy for plant-based diets, yet there’s truth to the stereotype.

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They’re leading a generational shift, with 65% stating that they would be open to a more plant-forward diet.

In recognition of World Vegan Month in November, we’re running a live focus group with our network to find out how plant-based FMCG brands can catapult their brands to Gen-Z.

We want to find out:

• The social platforms Gen-Z uses to discover new plant-based FMCG brands
• Factors which contribute to trusting an influencer recommendation on TikTok
• The advice they’d suggest to the industry to better engage with Gen-Z

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Thursday 21st September

Time: 11am

There is limited space with just three brand spots available per focus group. Please register your interest by emailing liveseries@hypecollective.co.uk and one of the team will be in touch!

This event is a collaboration between Hype Collective and our parent agency Bulla Co.