Focus Group: Generation Green: How Plant-Based FMCG Brands Can Capture Gen-Z's Attention
It’s been said that Gen-Z are going crazy for plant-based diets, yet there’s truth to the stereotype.
They’re leading a generational shift, with 65% stating that they would be open to a more plant-forward diet.
In recognition of World Vegan Month in November, we’re running a live focus group with our network to find out how plant-based FMCG brands can catapult their brands to Gen-Z.
We want to find out:
- The social platforms Gen-Z uses to discover new plant-based FMCG brands
- Factors which contribute to trusting an influencer recommendation on TikTok
- The advice they’d suggest to the industry to better engage with Gen-Z
Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.
Date: Thursday 21st September
There is limited space with just three brand spots available per focus group. Please register your interest by emailing email@example.com and one of the team will be in touch!
This event is a collaboration between Hype Collective and our parent agency Bulla Co.