Focus Group: Beyond Discounts: Capturing Gen-Z Demand For Black Friday

With shoppers looking to score huge bargains, Black Friday and Cyber Monday are notoriously the busiest days in the year for E-commerce brands. 

‍

Did you know that 75% of Gen-Z plan to score bargains over the period, far surpassing any other generation?

So from product reviews, unboxing videos, discount codes and tutorials - how can brands use influencer marketing to catapult their brands to Gen-Z on TikTok and Instagram?

This session will give you the opportunity to hear directly from our Gen-Z network. We want to find out:

• What makes a Black Friday or Cyber Monday campaign engaging to Gen-Z?
• Their thoughts on influencer-led flash sales or limited-time offers - what stands out?
• Their advice to E-commerce brands when connecting with Gen-Z?

Our Live Focus Group series is a chance for brands to ask our Gen-Z network questions directly. One member of our team will lead the questions, but brands are free to chip in with their own questions and contribute as we go.

Date: Thursday 5th October

‍Time: 11am

Please register your interest by emailing liveseries@hypecollective.co.uk and one of the team will be in touch!

This event is a collaboration between Hype Collective and our parent agency Bulla Co.

‍