![Case study: BP](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/638a103f53afea61fb2612fe_DSC00741-Edit-1024x684.jpg)
Research
Agency News
The Scoop
Case study: BP
The Challenge:
Campus is a crowded place and BP wanted to stand out. Particularly they wanted to be front and centre of mind for the graduate surveys that rank employer’s on campus.
Our Response:
What is memorable? Robots. Especially fighting robots.
We built a robot-wars style arena, fully BP branded of course and gave students the opportunity to battle them on campus. Meet Robo Rumble.
To ensure high footfall we hosted a “King of Ring” style competition each day. Societies could battle it out to win funds for their society – we had winners from all sorts of groups, from a Basketball team through to the Ballroom & Latin society!
I’ve never seen anything like this before on campus.
Student, Queen Mary, 3rd year.
![](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/638a104abc615a83bb3a92e2_DSC00778-1024x684.jpeg)
![](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/638a10497c6fa170d75fdaaa_DSC00741-Edit-1024x684.jpeg)
![](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/638a104982f66b7a0e4c7d82_DSC00860-1024x684.jpeg)
![](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/638a1049c22da79e16d10999_DSC00870-1024x684.jpeg)
![](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/638a1049d5c85ea12e233541_DSC00882-1024x684.jpeg)
![](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/638a1049977eb0d7e59abb6d_DSC00896-1024x684.jpeg)
![](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/638a104ac8b1930ef117fe81_IMG-20190205-WA0000-1024x768.jpeg)
![](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/638a104abc615a7e293a92e7_DSC00825-1024x684.jpeg)