Case study: BP
Campus is a crowded place and BP wanted to stand out. Particularly they wanted to be front and centre of mind for the graduate surveys that rank employer’s on campus.
What is memorable? Robots. Especially fighting robots.
We built a robot-wars style arena, fully BP branded of course and gave students the opportunity to battle them on campus. Meet Robo Rumble.
To ensure high footfall we hosted a “King of Ring” style competition each day. Societies could battle it out to win funds for their society – we had winners from all sorts of groups, from a Basketball team through to the Ballroom & Latin society!
I’ve never seen anything like this before on campus.
Student, Queen Mary, 3rd year.