Case study: BP


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Case study: BP

The Challenge:

Campus is a crowded place and BP wanted to stand out. Particularly they wanted to be front and centre of mind for the graduate surveys that rank employer’s on campus.

Our Response:

What is memorable? Robots. Especially fighting robots.

We built a robot-wars style arena, fully BP branded of course and gave students the opportunity to battle them on campus. Meet Robo Rumble.

To ensure high footfall we hosted a “King of Ring” style competition each day. Societies could battle it out to win funds for their society – we had winners from all sorts of groups, from a Basketball team through to the Ballroom & Latin society!

I’ve never seen anything like this before on campus.

Student, Queen Mary, 3rd year.