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Case Study: Abercrombie & Fitch
Abercrombie & Fitch approached Hype Collective to help boost their reputation amongst students with a passion for fashion. A&F wanted to grow real relationships with key influencers on campus and invite them to events, build mentoring opportunities and get them to apply for jobs.
![](https://cdn.prod.website-files.com/634d4115a83bb6aae754c707/63fcab5179a37c324d459e95_New%20Project%20(19).jpg)
Solution:
Hype identified key fashion and business related societies across the country, matching up great groups with areas that were recruitment priorities for A&F. We personally reached out to the presidents of each society to get them onboard.
Hype Collective were great to work with. They got us access to students in a way that we previously thought was impossible.
Head of Recruitment, EMEA
To open the relationship we send them an awesome box of goodies including vouchers, discount cards, clothes, a Polaroid camera and film to share around the society in exchange for some social promotion and sharing.
A&F recruiters then handled the relationship offering mentoring and job opportunities to the members.