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Deliveroo asked us to drive rider applications across five towns and cities: Exeter, Guildford, Plymouth, St Andrews and York.
What we did.
Students trust students. And local speaks to local.
We partnered with 10 nano-influencers across our target locations, and with them created videos telling the story of their first time online with Deliveroo. We then cut those initial videos down into more focused sections, and used a paid campaign to boost the videos beyond their organic lifespan. With content this immediate and cost-efficient, we could identify what worked quickly, see what stuck, and do more of it.
For starters, we achieved more than 650,000 impressions and nearly 8,000 clicks through. For mains, we delivered 180 tracked applications. And for pudding? We turned 5% of Deliveroo’s annual expenditure into 38% of their applications. Delicious.